Projectwork

 Block 1AA: Situation Analysis & Int. Mkt. Research - THEORY
 Week   
 Finance   
 Marketing      
 36   
 Kick Off & How to approach the Project An introduction to international marketing (D1)(A1)
 37 Fitness for export 1:
profiling the company
 International marketing research (D4)(A5)
 38   
Fitness for export 2:
Zoom in on financial status
Financial paragraph 1:
Elements of the financial paragraph
 Social and Cultural considerations (D3)(A3)
 39   
 No Lecture: Prepare for Exam CCL IMT 10 D3
SA&IMR-PROJECT 1A
 Week   
  Finance      Marketing (Use Doole!):     
 36   
 Introduction of Case Study Develop an Int. Mkt Research Plan (p100 & 118) in order to identify opportunities per country.
 37   
 Internal Analysis Research Country Attractiveness and Company’s Compatibility for each Country (p103)
 38   
 Analyse Financial Status First Outline of Master Budget    Create a business portfolio matrix using country and company analysis results (p103) and select one EU and one non EU country
 39   
 12.00 hrs: Presentation & Discussion (25%)
Products: Int. Mkt Research Report & Situational Analysis Company (75%)   


Block 2AB: PLAN&C - Planning & Control - THEORY

Week

Finance

Marketing

51

Operational Topic 1:

  • Hedging currency risks

Project planning (Roel Grit)

2

Operational Topic 2:

  • International terms of payment

  • Credit Management

Project planning and Int. Marketing Planning

3

No Lecture: Prepare for Resit CCL IMT 11 D3

PLAN&C-PROJECT 2B

Week

Finance

Marketing (Use MsProject):

51

  • Determination of Terms of Delivery and Payment

Prepare an outline of the project plan – Use MsProject- Brainstorm about the details to be filled in

2

  • Currency Strategy

  • Credit Management

Finalisation of details to be filled in, Prepare MsProject Gant Chart

3

12.00 o’clock: Closing & Evaluation

Product: MsProject Plan (50%) and Final Financial Paragraph (50%)

Marks: CCL IMP 11 D3



Block 2AA: MA - Marketing Approach - THEORY

Week

Finance

Marketing

47

Financial Paragraph 5:

  • Capital Budgeting

  • Budget Request

Int. Communications (D9)(A12) & Mngt Distr & Logistics (D10)(A13)

48

Implementation 1:

  • Budgeting & Planning and Control

Pricing for International markets (D11)(A10)(A11)

49

Implementation 2:

  • Internal Aspects of Marketing Strategies

  • Management of Change

Int. Mkt & Implementation (D12)(A14)

50

No Lecture: Prepare for Exam CCL IMT 11 D3

MA-PROJECT 2A

Week

Finance:

Marketing (Use Doole!):

47

Preparation of Investment Decision

Prepare the export marketing mix (p224) and develop product portfolio (p226 or p266); select and fill in the 3 elements (p253) and compose PLC (p264)

48

Finalisation of Financial Paragraph

Prepare internal, interactive and external marketing strategies (use the dimensions)(p295); prepare push and pull strategies (p304)

49

Analysis of Critical Internal Aspects & Change Strategy

Write Change Plan


Prepare distribution overviews (p337), create order & physical distribution and draft export order process (p363)

Calculate effect export on contribution (p374)

50

12.00hrs: Presentation & Discussion (25%)

Product: Power Point Slides Int. Mkt Plan (75%) plus draft Fin. Paragraph



Block 1AB: Market Analysis & Entry Strategy - THEORY

Week

Finance

Marketing

40

Financial paragraph 2:

  • Sales and Cash Forecast

  • Contribution Margin

  • Cost-Profit-Volume Analysis

  • Marketing Expenses

  • Marketing Mix Calculations

International Niche etc (D5)(A4) & Global Strategies (D6)(A4)

41

Financial paragraph 3:

  • Opening Balance

  • Cost Budgets

  • Cash Budgets

Market Entry Strategies (D7)(A6)(A7)(A8)

42

Financial paragraph 4:

  • Projected Profit & Loss

  • Projected Balance Sheet

Int. Product & Service Mngt (D8)(A9)

44

No Lecture: Prepare for Resit CCL IMT 10 D3

MA&ES-PROJECT 1B

Week

Finance

Marketing (Use Doole!):

40

Sales Forecast

Estimation of Costs

Preparation of Marketing Mix Decisions

Use elements from the 12C framework (p113) and prepare a market profile analysis (p114) of both selected countries

41

Preparation of the Master Budget

Using Criteria, Select out of four possible Entry Strategies the best for Short and Long Term Strategy (p218)

42

Preparation of the Master Budget

Determine the risk and control of the selected ST and LT entry strategies (p220)

44

12.00hrs: Semi-Final Presentation

Product: Market Selection & Entry Strategy Report plus Financial Consequences

Marks: CCL IMP 10 D3