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Home arrow Testimonials arrow Foreign Students arrow European Business Environment
European Business Environment PDF Print E-mail

Go to European integration

Go to Business Policy

European integration

 CODE    
 693EUI
 YEAR   
MME3
 ECTS CREDITS 2
 LANGUAGE   
 English
 AVERAGE NUMBER OF STUDENTS 30
 SEMESTER    
1 & 2
 CONTACT HOURS 15 HOURS
 STUDY TIME 45 HOURS


COURSE OBJECTIVES :  

  • To introduce participants to the main elements necessary to fully understand the nature and the process of European integration & harmonisation and    
  • To assess the community's influence upon business activities    
  • To develop the importance of EU laws and practices in international trade with the USA and Asia


COURSE DESCRIPTION :    

  • The construction of the EU (structure, history, institutions)    
  • Analysis of political, economic and commercial components of Europe and their consequences  for companies    
  • Is there a European consumer ?    
  • Regional segmentation    
  • The Euro : a strategic change in European firm environmentChanges in the product-mix pricing·    
  • Federation or confederation? Relationships within the Triad·    
  • The problem of expansion in 2005 ·    
  • Company law within the EU·    
  • The single market  and its functioning (the car sector, the air transport sector)·    
  • Lobbying and the European firm·    
  • Monetary union and its internal and external significance·    
  • Economic relations outside the EU·    
  • EU versus US and the role of the EU Trade Commissioner·    
  • The European Constitution and the consequences of the “No” vote·    
  • Anti-trust policies·    
  • European case study : Galler Belgium Chocolates

BIBLIOGRAPHY :

LANPAIN. R. (1999). ”European Labour Law”
KLUWER (1998). “Comparative Labour Law and Industrial Relations in Industrialised Market Economies”. Kluwer Law International
CLARKE. W.M. (2000)..”The use of foreign languages by Irish exporters”. European Journal of Marketing, Vol. 34, No.1/2, pp.80-90.
WHITLEY. R. (1992).“The Comparative Study of Business Systems in Europe : Issuesand Choices”. European Business SystemsWebsite www.eurunion.org


BIBLIOGRAPHY: www.cyberlibris.com
FUNCK, BERNARD PIZZATI, LODOVICO (2003). “European Integration, Regional Policy, and Growth : Lessons and Prospects”. World Bank Publications
FUNCK Bernard, PIZZATI Lodovico (2003). “European Integration & Foreign Direct Investment in the EU : The Case of the Korean Consumer Electronics Industry”. World Bank Publications

PEDAGOGICAL METHODOLOGY :

(lecture, tutorials etc…)

ASSESSMENT :    
Tests :
Participation :
Written course work :50%
Viva :
Final exam :50%


 

Business Policy

 CODE
 93BPO
 YEAR MME3
 ECTS CREDITS 3
 LANGUAGE English
 AVERAGE NUMBER OF STUDENTS 30
 SEMESTER
 1 & 2
 CONTACT HOURS 30 HOURS
 STUDY TIME 30 HOURS

COURSE OBJECTIVES :

  • To develop participants understanding of the different aspects of strategic planning and the various processes that are involved
  • Provide understanding of the different internal and external analysis tools to determine strategic corporate options

 

 

COURSE DESCRIPTION :

Objectives and activities within an organisation
Strategic dimensions in the organisation
The social, political and cultural aspects of an organisation
Strategic Planning (evaluation and selection)
External demands (state and regions, consumers)
The decision process and the “decision maker”
Strategic Management of charge
The stages in the development of an international strategy
Alternative strategies
The process of strategic development

BIBLIOGRAPHY :
Johnson Gerry and Scholes Kevon “Exploring Corporate Strategy” (4th Ed). Prentice Hall
Stonehouse George and others (2000). “Global and Transitional Business”. Wiley
Mintzberg. H., Ahlstrand.B. & LampeI. J.(1998). “Strategy Safari: A guided tour through the wilds of strategic management". Prentice Hall de Wit
B & Meyer R. (1998). “Strategy Process”, Content & Context” (2nd Ed). West
Porter M.E. (1989). ”The Competitive Advantage of Nations”. London: McMillan

BIBLIOGRAPHY : www.cyberlibris.com
World Bank Staff (2004). “Doing Business in 2005 : Obstacles to Growth”. World Bank Publications
Martin Cathie Jo (1999). “Stuck in Neutral : Business & Politics in the Human Capital Investment Policy”. Princeton University Press

PEDAGOGICAL METHODOLOGY :
Lecture, tutorials etc…

ASSESSMENT :

Tests :
Participation :
Written course work :30%
Viva :
Final exam : 70  %

 
 
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