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Block 1AB: Market Analysis & Entry Strategy - THEORY

Week

Finance

Marketing

40

Financial paragraph 2:

  • Sales and Cash Forecast

  • Contribution Margin

  • Cost-Profit-Volume Analysis

  • Marketing Expenses

  • Marketing Mix Calculations

International Niche etc (D5)(A4) & Global Strategies (D6)(A4)

41

Financial paragraph 3:

  • Opening Balance

  • Cost Budgets

  • Cash Budgets

Market Entry Strategies (D7)(A6)(A7)(A8)

42

Financial paragraph 4:

  • Projected Profit & Loss

  • Projected Balance Sheet

Int. Product & Service Mngt (D8)(A9)

44

No Lecture: Prepare for Resit CCL IMT 10 D3

MA&ES-PROJECT 1B

Week

Finance

Marketing (Use Doole!):

40

Sales Forecast

Estimation of Costs

Preparation of Marketing Mix Decisions

Use elements from the 12C framework (p113) and prepare a market profile analysis (p114) of both selected countries

41

Preparation of the Master Budget

Using Criteria, Select out of four possible Entry Strategies the best for Short and Long Term Strategy (p218)

42

Preparation of the Master Budget

Determine the risk and control of the selected ST and LT entry strategies (p220)

44

12.00hrs: Semi-Final Presentation

Product: Market Selection & Entry Strategy Report plus Financial Consequences

Marks: CCL IMP 10 D3



 
 
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