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Block 2AA: MA - Marketing Approach - THEORY

Week

Finance

Marketing

47

Financial Paragraph 5:

  • Capital Budgeting

  • Budget Request

Int. Communications (D9)(A12) & Mngt Distr & Logistics (D10)(A13)

48

Implementation 1:

  • Budgeting & Planning and Control

Pricing for International markets (D11)(A10)(A11)

49

Implementation 2:

  • Internal Aspects of Marketing Strategies

  • Management of Change

Int. Mkt & Implementation (D12)(A14)

50

No Lecture: Prepare for Exam CCL IMT 11 D3

MA-PROJECT 2A

Week

Finance:

Marketing (Use Doole!):

47

Preparation of Investment Decision

Prepare the export marketing mix (p224) and develop product portfolio (p226 or p266); select and fill in the 3 elements (p253) and compose PLC (p264)

48

Finalisation of Financial Paragraph

Prepare internal, interactive and external marketing strategies (use the dimensions)(p295); prepare push and pull strategies (p304)

49

Analysis of Critical Internal Aspects & Change Strategy

Write Change Plan


Prepare distribution overviews (p337), create order & physical distribution and draft export order process (p363)

Calculate effect export on contribution (p374)

50

12.00hrs: Presentation & Discussion (25%)

Product: Power Point Slides Int. Mkt Plan (75%) plus draft Fin. Paragraph



 
 
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