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Projectwork PDF Print E-mail

 Block 1AA: Situation Analysis & Int. Mkt. Research - THEORY
 Week   
 Finance   
 Marketing      
 36   
 Kick Off & How to approach the Project An introduction to international marketing (D1)(A1)
 37 Fitness for export 1:
profiling the company
 International marketing research (D4)(A5)
 38   
Fitness for export 2:
Zoom in on financial status
Financial paragraph 1:
Elements of the financial paragraph
 Social and Cultural considerations (D3)(A3)
 39   
 No Lecture: Prepare for Exam CCL IMT 10 D3
SA&IMR-PROJECT 1A
 Week   
  Finance      Marketing (Use Doole!):     
 36   
 Introduction of Case Study Develop an Int. Mkt Research Plan (p100 & 118) in order to identify opportunities per country.
 37   
 Internal Analysis Research Country Attractiveness and Company’s Compatibility for each Country (p103)
 38   
 Analyse Financial Status First Outline of Master Budget    Create a business portfolio matrix using country and company analysis results (p103) and select one EU and one non EU country
 39   
 12.00 hrs: Presentation & Discussion (25%)
Products: Int. Mkt Research Report & Situational Analysis Company (75%)   


 
 
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