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Home arrow Testimonials arrow Foreign students arrow Recent Developments in Marketing
Recent Developments in Marketing PDF Print E-mail
Code: Man 4021

ECTS
6

Course level
Undergraduate

Course prerequisites (start competences)
Consent of Instructor

Course description & goals (final competences)
A detailed information about preparing term projects is given. The instructor gives a brief introductory information on selected topics like social responsibilities and ethics in marketing, green marketing and consumerism, customer relationship management, direct marketing- database marketing - e-marketing, brand management, body language effect in marketing activities in the relevant week. The issues will be discussed in detail regarding the related articles.

The objective is to learn about contempadomestic and international marketing developments and problems

The learning outcomes of this course for this semester is to expand undergraduate students’ knowledge of current marketing topics. Aim of this course is to explore a variety of theoretical and practical issues regarding current topics in marketing concept.

Goals (final competences)
Students are expected to learn the new and recent marketing instruments. Students will become more sensitive to social issues and they are expected to make their marketing decisions considering their social responsibilities in their professional life. Besides, they will have the knowledge to improve their skills in developing more effective communication using their body language.

Tentative Course Outline

1   Introduction to the Course: Information on the topics which will be covered throughout the semester.
2   Preparation for term project topic: Information on how to prepare a term project; specifically methodology, content, format, written report and oral presentation.
3   Social Responsibilities and Ethics in Marketing: Review of and discussion on articles about relationships between social responsibilities and marketing issues, social criticisms of marketing
Notification and approval of the term project
4   Social Responsibilities and Ethics in Marketing: Review of and discussion on articles about ethics and marketing, marketing issues that are subject to ethical criticisms
5   Social Responsibilities and Ethics in Marketing: Review of and discussion on articles about business actions toward socially responsible marketing
6   Green Marketing and Consumerism: Review of and discussion on articles about  environment and marketing, public actions to regulate marketing
7   Customer Relationship Management: Review of and discussion on articles about acquisition vs. retention of customers, building relationships in marketing
Submission date of the term project
8   Direct Marketing- Database Marketing - E-Marketing: Review of and discussion on articles about advantages of and problems with direct marketing, electronic communication and marketing
9   Brand Management: Review of and discussion on articles about creating strong brands, brand equity, brand loyalty, branding strategies, branding failures, branding and exports
10   Body Language Effect in Marketing Activities: Review of and discussion on articles about culture and international marketing and body language.
11   Term project presentation and discussions

Teaching method
General description
The course consists of term project, class presentation and discussions. The students are expected to read assigned material before coming to the class.

Course material

There are no required or recommended text books. However, students are supposed to read various reference texts, scholarly journals and periodicals to enhance their knowledge about current marketing topics most of these references are available at University Central Library and Online DEU database.

Evaluation
Midterm:    40%
Term Paper:    50%
Attendance and Participation:    10%
Total    100%

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Lecturer and the Contact Address

Prof. Dr. Mete Oktav, Assoc. Prof. Mustafa Tanyeri
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